Furnace business consulting for owners who want the replacement work to stay profitable

The four pressures on a furnace company right now

A furnace-led company in 2026 is squeezed from four directions at once, and each needs a different decision.

• Competition from heat pumps. Federal, provincial and utility money is pointed at heat pumps. The federal government announced a National Heat Pump Rebate Program on 2026-10-08, with $2,000 for most eligible homeowners and up to $10,000 below median income. As of October 2026 no launch date has been published, so confirm with the program before you build an offer around it.
• Shrinking comparison windows. Homeowners now get a furnace quote, a heat-pump quote and a dual-fuel quote. If your proposal only shows one option, you lose the comparison before it starts.
• A compressed calendar. Too much of the year's gross arrives in a few cold weeks, which strains crews and cash.
• Weak recurring revenue. Without a care-plan base, every replacement has to be bought with new advertising.

Our services map one-to-one onto these pressures.

What we actually do for a furnace company

We look at the economics first and the marketing second. A typical first engagement is a replacement margin review: we take a sample of recent installs and rebuild the true cost of each one, including the second trip, warranty labour and the hours the owner spent quoting. Owners are often surprised which equipment tier carries the business and which one quietly loses money.

From there the work usually moves to the repair-or-replace sales process, so techs present options the same way on every call, then to care-plan design and fall and winter capacity planning. For owners worried about the next five years, fuel-shift positioning decides how loudly to sell gas, dual-fuel and heat pumps in their province.

A quick margin check you can do tonight

Take your last ten furnace replacements. For each one, write down the invoice total before tax, the equipment and materials cost, the crew hours multiplied by your loaded labour rate, and any return visits within 90 days. Subtract the three costs from the invoice.

Say the invoice averaged $7,800, equipment and materials $3,400, and two installers for nine hours at a loaded $68 an hour added $1,224. That leaves $3,176 before overhead, sales time and callbacks. If one job in five needed a return trip costing $300, the real figure drops by about $60 a job. Now divide your annual overhead by the number of jobs you run. If what's left is thin, more leads will only make you busier. Our margin worksheet guide walks through the full version.

Positioning differs sharply by province

There is no national furnace market, only thirteen local ones. Statistics Canada's household survey for 2023 shows natural gas as the main heating energy for roughly three Alberta homes in four, but only one Quebec home in twenty, where electricity dominates (Table 38-10-0286-01). A gas-furnace replacement pitch that works in Red Deer would sound out of touch in Laval. Our areas hub sets out how we approach each province and the North.

Results from our HVAC work

Our case studies come from heating companies, not from other trades. CanroHeat.ca saw 250% lead growth. GasBoilers.ca, a gas-boiler division we built for CANRO Heat, now reaches 26+ BC communities, which is the template for a fuel-specific brand inside a heating company. HVACDeal.ca generated 500+ leads at a 12:1 ROI. The results page explains what each one shows and what a furnace company can take from it.

Who leads the work

FurnaceConsulting.ca is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, British Columbia. The work is led by Ali Sedighi, MBA in Technology Management, who has 17+ years in digital marketing since founding ONE.ir in 2007 and has built 150+ live HVAC websites. Read more about how we work.

What it costs and how to start

Marketing plans through our parent, HVAC.Agency, start at $2,998 a month and websites at $3,500; consulting projects are quoted in writing, and furnace companies add provincial GST/HST. See the pricing page for how the plans differ and what drives cost. To start, call, text or email with your company name, province and the question keeping you up at night. We usually reply within one business day.