# FurnaceConsulting.ca > FurnaceConsulting.ca is a digital marketing and business consulting service for HVAC and heating companies in Canada. We are not an HVAC contractor and do not install or repair equipment. Owners of furnace-led HVAC companies in every Canadian province and territory who want to protect replacement margins while gas furnaces face electrification policy and heat-pump competition FurnaceConsulting.ca is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian business headquartered in Vancouver, British Columbia, led by Ali Sedighi, MBA. Coverage: Canada. Contact: call or text (604) 632-4959, or email Ali@Sedighi.ca. There are no forms: call, text or email only. ## Key pages - [Home](https://furnaceconsulting.ca/): FurnaceConsulting.ca helps owners of furnace-led HVAC companies across Canada protect replacement margins, sell repair-or-replace decisions honestly, build a care-plan base and plan winter capacity, while gas heating faces new policy and heat-pump competition. - [Services](https://furnaceconsulting.ca/services/): Each service fixes one part of a furnace company's business model. Most owners should start with the margin review, because every other decision depends on knowing what a replacement actually earns. - [Areas](https://furnaceconsulting.ca/areas/): We advise furnace-led HVAC companies in all ten provinces and three territories from Vancouver, in person or by video call, phone, text and email. The right business model depends heavily on how homes in your province are heated, so each region page starts from that. - [About](https://furnaceconsulting.ca/about/): FurnaceConsulting.ca is a Canadian business and marketing consulting service for furnace-led HVAC companies, part of the Sedighi.ca and SAZ.ca group, headquartered in Vancouver and led by Ali Sedighi, MBA. We advise on the business; we never install or repair equipment. - [Results](https://furnaceconsulting.ca/results/): These are real results from heating companies we have worked with. None is a furnace-consulting case study in the narrow sense, so for each one we explain what it shows and which part transfers to a furnace-led business. - [Pricing](https://furnaceconsulting.ca/pricing/): Marketing plans run from $2,998 a month and websites from $3,500, at HVAC.Agency's published prices. Consulting projects such as a margin review or sales-process design are scoped and quoted in writing, plus GST/HST for your province (GST and QST in Quebec). - [FAQ](https://furnaceconsulting.ca/faq/): Straight answers on what consulting costs, how long it takes, who owns what, how results are reported and what we will and won't do for a furnace-led HVAC company. - [Contact](https://furnaceconsulting.ca/contact/): Call or text (604) 632-4959, or email Ali@Sedighi.ca. Hours are Mon–Fri 9–6 Pacific. We usually reply within one business day, and a few facts about your furnace jobs make the first conversation much sharper. ## Services - [Fuel-shift positioning](https://furnaceconsulting.ca/services/fuel-shift-positioning/): We look at your province's heating-fuel mix, the programs currently open there and your own crew skills, then decide how prominently your company should sell gas furnaces, dual-fuel systems and heat pumps, and how to say it. - [Capacity planning](https://furnaceconsulting.ca/services/peak-season-capacity/): We build a heating-season capacity plan covering install slots, crew hours, no-heat call reserves, equipment stock and the cash needed to carry them, so a cold snap fills your board on your terms instead of breaking it. - [Repair or replace](https://furnaceconsulting.ca/services/repair-or-replace-process/): We build the option sheet, decision criteria and follow-up routine your techs and comfort advisers use when an older furnace fails, so homeowners make a clear choice and your close rate stops depending on who answered the call. - [Margin review](https://furnaceconsulting.ca/services/replacement-margin-review/): We rebuild the true cost of a sample of your recent furnace replacements and show the margin by equipment tier and job type, so price changes are based on your numbers rather than a competitor's flyer. - [Care plans](https://furnaceconsulting.ca/services/service-plan-base/): We price and design your furnace care plan from its real delivery cost, decide what it includes and how renewals are asked for, and turn the member list into an early view of which furnaces will need replacing. ## Coverage - [Alberta](https://furnaceconsulting.ca/areas/alberta/): Alberta is Canada's strongest gas-furnace market, so the business question is not whether to sell furnaces but how to protect the margin on them, staff for brutal cold, and add dual-fuel before competitors define it. - [British Columbia](https://furnaceconsulting.ca/areas/british-columbia/): BC is the province where a gas-furnace company most needs a whole-home heating position. Gas still heats more homes than anything else, but provincial rebates reward switching away from it, and the coast and Interior behave like two different markets. - [Manitoba](https://furnaceconsulting.ca/areas/manitoba/): Manitoba sits between the gas-heavy Prairies and the electric east. Gas still heats about half of homes, but a third run on electricity and Efficiency Manitoba actively funds heat pumps, so furnace companies need a credible two-system offer. - [New Brunswick](https://furnaceconsulting.ca/areas/new-brunswick/): New Brunswick is already a heat-pump province, so a furnace company's future lies in backup heat, oil and propane service, ducted systems and the care that keeps mixed systems running, rather than gas furnace replacement alone. - [Newfoundland and Labrador](https://furnaceconsulting.ca/areas/newfoundland-and-labrador/): Newfoundland and Labrador is mostly electrically heated, and its main heating incentive pays participating installers to move homes off oil and propane. A furnace-led company here does best as an oil-to-electric conversion and backup specialist. - [Nova Scotia](https://furnaceconsulting.ca/areas/nova-scotia/): Nova Scotia's furnace market is mostly oil, not gas. With oil still heating more than a quarter of homes and heat pumps already common, the business model is about converting and backing up oil systems well, not defending gas furnace replacements. - [Ontario](https://furnaceconsulting.ca/areas/ontario/): Ontario is Canada's largest furnace replacement market and one of its most crowded. Gas heats most homes, but a jointly run utility rebate program now puts heat pumps on many homeowners' shortlists, so furnace companies win on margin discipline and a fair multi-option quote. - [PEI](https://furnaceconsulting.ca/areas/prince-edward-island/): PEI has the highest heat-pump share of any province we track, and most remaining furnaces burn oil. With provincial heat-pump rebates closed as of October 2026, a furnace-led company wins here on service, backup heat and reputation in a small market. - [Quebec](https://furnaceconsulting.ca/areas/quebec/): In Quebec, a gas furnace is a niche product. Electricity heats most homes, Hydro-Québec funds heat pumps, and French-language rules shape every ad. A furnace-led company here has to define itself as a heating specialist with fossil-fuel expertise, not as a furnace seller. - [Saskatchewan](https://furnaceconsulting.ca/areas/saskatchewan/): Saskatchewan is one of the few provinces where a utility still pays homeowners to choose a high-efficiency gas furnace. That makes the high-efficiency tier the natural centre of a furnace company's offer, provided the margin on it holds up. - [Territories](https://furnaceconsulting.ca/areas/territories/): In the North, heating is a year-round necessity and the grid is the constraint. Yukon now rebates dual-fuel and non-electric heat to protect its grid, the NWT funds renewables but not fossil heating, and Nunavut has no verified home heating rebate, so each territory needs its own plan. ## Guides and articles - [Guides](https://furnaceconsulting.ca/guides/): Three practical guides covering the decisions that shape a furnace company's next few years: what a replacement really earns, how to run the repair-or-replace conversation, and how to plan as heating electrifies. - [Five-year planning guide](https://furnaceconsulting.ca/guides/furnace-company-next-five-years/): Heat pumps and electrification programs are changing the furnace market at very different speeds across Canada. This guide sorts provinces into four market types using Statistics Canada heating-fuel shares, and sets out a five-year plan for each. - [Margin worksheet](https://furnaceconsulting.ca/guides/furnace-job-margin-worksheet/): Most furnace companies know their invoice total and their equipment cost, and guess the rest. This worksheet rebuilds the full cost of a replacement in seven lines, so you can see what each job really earns and price the next one properly. - [Repair-or-replace guide](https://furnaceconsulting.ca/guides/repair-or-replace-conversation/): When an older furnace fails, the homeowner decides in about twenty minutes. This guide shows how to structure that conversation so every tech presents the same fair options, homeowners choose with confidence, and your close rate stops depending on personality. ## Optional - [Full text](https://furnaceconsulting.ca/llms-full.txt) - [Parent company](https://hvac.agency)