The questions on this page come up in almost every first conversation with a furnace company owner. If yours isn't here, ask it directly. The short version: we're a consulting and marketing service, not a contractor; we work from your numbers; prices are either published or quoted in writing; and we don't promise results we can't control.
Frequently asked questions
What does furnace business consulting cost?
Consulting projects such as a margin review are scoped and quoted in writing. Marketing plans through HVAC.Agency start at $2,998 a month and websites at $3,500, plus GST/HST based on your province (GST and QST in Quebec).
Do we have to sign a long contract?
No. Marketing plans have no lock-in. Consulting projects have a written scope and milestones agreed before work starts, so you know exactly what you are paying for.
How long before we see anything change?
Pricing and sales-process changes can show up in the next month of jobs, because they act on work you already do. Care-plan growth and repositioning usually take a full season. We agree in advance how each change will be measured.
We tried an agency before and it didn't work. Why would this be different?
Many agency engagements fail because they buy leads for a business that can't profit from them. We start with the economics of your replacement jobs, so any marketing that follows is sized to what a job is actually worth to you.
Who owns the website, ad accounts and data?
You do. Ownership of the website, domain, ad accounts and analytics is set out in writing in your proposal, and the spreadsheets and documents we build for consulting work are yours to keep.
How do you report results?
For consulting work, we compare the agreed measures before and after a change, such as margin per replacement or close rate by option. Marketing plans include monthly reporting on Starter and weekly reporting on Growth.
Can you promise more replacements or higher margins?
No. Nobody honest can promise a result that depends on your crews, your market and the weather. What we commit to is a clear method, agreed measures and an honest read of what happened.
Will you tell us to stop selling gas furnaces?
Only if your market says so. In gas-heavy provinces like Alberta and Saskatchewan the furnace business is large and defensible. In Quebec, gas heats about one home in twenty. The advice follows your province and your customers.
Can you help with technical or safety questions?
No. Our work is business and marketing consulting only. Sizing, venting, permits, code and safety questions belong to your licensed staff, the manufacturer and your provincial regulator.
Do you work with small companies?
Yes. Many of the most useful changes, like job costing and a consistent option sheet, matter even more for a two- or three-truck company, where one bad month hurts.
Do you meet in person?
Yes. Furnace companies can meet us in person or by video call, and we also work by phone, text and email across Canada.
How quickly do you reply?
We usually reply within one business day. Our hours are Mon–Fri 9–6 Pacific.
About the work itself
Our consulting covers five areas of the furnace business model: the replacement margin review, the repair-or-replace sales process, care-plan design, fall and winter capacity planning, and fuel-shift positioning. Each one ends with a decision you can measure, not a slide deck. Most owners start with margins, because it's the foundation for every other choice.
We work from records you already have, such as invoices, equipment costs and timesheets. If your records are messy, that's normal; part of the work is building a simple way to keep them cleaner from now on.
About money and contracts
Published prices are on the pricing page: HVAC.Agency plans from $2,998 a month, websites from $3,500, and consulting projects quoted in writing. Every proposal states what's included, what isn't and how either side can end the work. You see the full cost picture before you decide.
About results and honesty
We publish real results from our HVAC work on the results page, each with the client named and the live site linked. We don't publish portfolio averages, client quotes or ratings we can't stand behind. What a change does for your company depends on how it's carried out, so we agree measures before we start and look at them together afterwards.
About timing in the heating season
Owners often ask when in the year to start. The honest answer is that some work suits some months better. Margin reviews and pricing changes are easiest between January and August, when you have time to look at last season's jobs and the next one hasn't started. Capacity planning should be done by late summer, before equipment orders and hiring decisions are fixed. Sales-process trials work best in early fall, when calls are steady but not overwhelming. Care-plan launches belong in spring or early fall, when crews can actually deliver the visits.
If you're reading this in the middle of a cold snap, don't start anything big. Call or text to set a time for January, and keep notes on what went wrong this week; they'll be the most useful input we get.
About what you need to provide
Expect to share invoice exports, equipment costs, timesheets or schedules, and your current price book if you have one. For the sales-process work, recorded calls or ride-along notes help, always with your team's consent. For positioning, we ask about your crews' skills and the fuel mix of your customer list. You stay in control of what you share, and you can remove names or addresses before sending anything.
About the furnace angle
People sometimes ask why a consulting service would focus on one appliance. The reason is that a furnace-led company has a distinct business model: most of its profit comes from replacing one kind of equipment, in a few cold months, in a market that public policy is actively reshaping. Advice built for a general HVAC company, or for a plumber, misses those pressures. Everything on this site, from the margin worksheet to the province pages, is written for that specific situation.
About who we are
FurnaceConsulting.ca is part of the Sedighi.ca and SAZ.ca group, based in Vancouver, and led by Ali Sedighi, MBA. Read more on the about page. Our contact page lists the details worth sending with a first message, and describes the three steps that follow it.